People looking to make a genuine difference to people’s lives are being encouraged to join the adult social care workforce through a government recruitment campaign that has been relaunched.
The ‘Made with Care’ campaign is returning for a fourth year, with advertising promoting the wide range of opportunities available to people across England to build a career in adult social care and help people live happy, healthy, fulfilling lives.
We will all know elderly people and people who live with disabilities who depend on dedicated care workers. These staff make a significant difference to the lives of so many people in need of support. This campaign helps build that vital workforce.
Across Cornwall we have a number of care providers and, in my work with them, I see the quality of training and support provided for their care staff and the team effort that means people can receive the best level of care in our community or in a residential home.
I would encourage people to apply so they can enjoy rewarding careers in social care.
Running until the end of March 2024, campaign advertising will appear to millions across on demand platforms such as ITVX, Sky Go and Channel 4; radio and digital audio channels, such as Spotify; and social media and digital channels, like Facebook and Instagram, to direct job seekers to www.adultsocialcare.co.uk.
This year’s campaign builds on the success of last year, which saw over 244,000 candidates search for a social care job on the website after seeing the campaign.
The campaign aims to show the amazing work that care workers do, celebrate the way they empower the people they care for and shine a light on the emotional rewards of the role, to inspire more people to consider a career in adult social care.
Many entry-level roles don’t require any specific qualifications - training will be provided on the job, and that there are a variety of roles available so those interested in care work can find a job that will fit around them.
(Pictured with Cornwall’s care providers in August of 2015 whom I met with to help drive care worker recruitment and continue to do so)